Statistical cookies are used to understand how visitors interact with the website. Supervision of design efforts and resources including regular check-ins and consultations with the CEO.Coordination of design resources and requests from various departments to ensure smooth collaboration and timely delivery.Establishment of optimization workflow and quality assurance measures within the design department.Establishment of brand focused designs, provisions of creatives and ongoing optimization of these to improve ROI in app installation campaigns.Impartation of the big picture, a vision and a story for design at Runtastic to designers and team leads.Introduction of brand design perspectives and knowledge within all teams.Creation of a design and brand architecture that serves as a guideline and toolbox for future challenges.Transformation of Graphic Design to Brand Design by establishing a culture of art direction in every aspect of design as well as by creating a common understanding of the brand identity.Pointing out individual perspectives and chances for personal growth and professional development to the Design team.
Unification and leadership of the Design department comprised of the Brand Design team, the UI/UX team and the Media team.I left in the spring of 2016 to take on new endeavours.Īs Head of Design at Runtastic my work encompassed the following. In late 2015 Runtastic was taken over by Adidas, a step we all worked toward, but didn’t expect for it to happen so soon. Thus, the workflow and delivery of creatives across all peers where optimized and excelled. The diverse field of Runtastic’s interaction with the public was broken into a brand and design architecture understandable to all within and outside of design. A common understanding of what a brand is and which position Runtastic would take in the market of digital fitness was established. A loose gathering of ‘graphics’ was turned into a powerful and timely delivering design squad. In 2015 I was asked by Florian Gschwandtner to join Runtastic as Head of Design.
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